I want to make sure I make the best use of your time and to make sure you have fun!
Below are some recommendations to get you ready for your interview...
Help us share your story and work with as many people as possible by providing us with the following...
Your Bio. Who do you help? How do you help them? How are you different?
Your Headshot. Fun or formal works. Please share the largest and highest resolution files you have (original files work best).
Your Links. Send us links to your website, blog, social media profiles and anything else we can help promote.
Interviews are conducted using Zoom. Download the latest version of Zoom for the best audio quality.
If you have a microphone, please use it. You will sound far better than the built-in microphone on your laptop. At the very least, we recommend using your earbuds.
If you do not have a microphone, please download Zoom on your phone. The audio quality from your smartphone will be better due to your mouth's proximity to your phone's receiver. And this will prevent you from sounding like you live in a fishbowl ;-)
Find a quiet place. Noisy coffee shops don’t make an ideal location for podcast interviews (they also don’t always have the fastest Internet connections).
Turn off all notification sounds on your device. The sound of “bing, bing” going off during our interview might not seem like a big deal, but you’d be surprised how annoying listeners find it!
Close down all other programs. To help Zoom function more efficiently, we recommend shutting down all of your other programs and apps.
No swearing. We’re keeping it clean and trying to reach a wider audience, so we aren’t labeled as an “explicit” podcast on iTunes.
Your interview will be 35 minutes to an hour in length. If it is a group episode we will all share that time together.
I believe the best interviews are great conversations. At the same time, I also recognize our listeners are busy people craving actionable advice from you.
To help balance both needs we have settled on the following format and questions (be we will be spontaneous...).
Part 1: Your expertise. (25 - 35 minutes) Group Episodes (5 minutes each person depending on number)
After a brief introduction, I'll start asking you questions about the topic.
The interview format I use is called Question, Question, Comment.
I'll ask you a question. I'll then ask you a follow-up question about something you said. Then I'll add a comment if I feel like it will add to the conversation.
It's a pretty natural back and forth. Rather than a game of 20 questions, my goal is to be present, be curious and pull out your best insights.
Common questions include:
Tell me about topic___?
Why is it so important?
How did you get started? Talk me through it.
What are the common myths?
What are some fears people have around your topic?
What are common objections to doing things this way?
Who will get the most out of this advice?
What do people struggle with? What are some roadblocks to watch out for?
What support or resources are available?
What can people expect to achieve by doing things this way?
Follow up questions include:
Why?
What was important to you about that?
What did that feel like?
That's really interesting - can you tell me more?
What else should I know about that?
Part 2: The Kaizen Questions (3-6 minutes)
I may also ask these 2 questions:
What's been your most influential book and why?
What is your favorite productivity tool or resource?
Part 3: Where can the audience find out more (1 -2 minutes)
This is your chance to share your website, book, course, social media, cause or and resource you would like people to check out. We'll also be sure to put this information in the shownotes so folks can easily find it.
Review podcast prep page
Send bio, social media and preferred headshot via podcast booking form.
Book time to record the podcast.
Think of a quiet place where you will record.
Have headset or mic ready.
Bonus:
Don't let this Cheat Sheet overwhelm you (especially the audio stuff).
You're going be great!